We make loud communication
that builds brands
and stirs emotions.
Sometimes extreme.
We made a big mistake
SIP Happens
A new tea brand launched with one thought in mind: Shit happens. Own it. So we did. We misspelled “Żabka”, Poland’s biggest convenience store chain, on a giant mural in the heart of the city. Shit happens, sorry, SIP Happens.
We weren't supposed to make it
Forbes Women, Ofeminin, Onet
According to the UN, women and men in Poland won’t have equal rights and opportunities for another 107 years. We’re not supposed to make it that long. Or are we? Two months of campaigning, 210 million in reach, 19 million interactions, an Effie and a Silver INMA Award.
We got people to work for free
on a Sunday
KOD Election without fake
The campaign got 27,000 people to volunteer as election observers. They worked for free, late into the night, helping safeguard the election process. It earned us a Platinum SABRE Award, the highest honour in PR, and an Effie.
We engineered a pleasant coincidence
Bakalland x Wedel
Two legendary brands came together to create one product. We made the most of this coincidence, building a campaign around insights and context.
Headlines read: “When December hits Saska Kępa (a Warsaw neighbourhood) and the air smells of chocolate and nuts” and “When you’re late for the bus, but the bus is late too.”
We brought out the boots
Batory Foundation
For the past four years, we’ve been working with the Batory Foundation to support democracy and equal rights in Poland. We’ve been backed by some of Poland’s best-known cultural figures, including Agnieszka Holland, Aga Zaryan, Masza Wągrocka, Olga Bołądź, Arek Jakubik, Tomek Włosok and Wojciech Mann.
We created a Black Friday hit money couldn't buy
IKEA
We designed the "MIGHT BE USEFUL" collection made entirely of things money couldn't buy. It still became the most popular collection of Black Friday, generating over 950 media stories.
The ads read: “Long unopened. A wardrobe full of clothes we don’t wear”, “Long unused. A dining set from the basement” and “Long forgotten. Children’s accessories from the attic.”
We let the bees into the world
of insurance
Beesafe
Car insurance is hardly the most exciting conversation starter. So we changed the subject to bees, biodiversity and the value of their work. A strange idea for an insurance pitch. A good one for a new insurance brand. Brand awareness exceeded the client’s expectations.
The counter on the mural shows the annual value of bees’ work. The headline reads: “A world without bees is a total loss.”
We built IKEA Home of Tomorrow
IKEA
Ahead of the opening of IKEA’s greenest store in Poland, we transformed a 19th-century building in Szczecin into an immersive space showing IKEA’s vision of the home of the future. The project made headlines in over 20 countries, including Brazil, China, France, Israel, Turkey and the US.
How our campaigns come to life
First comes the insight.
Then strategy and the idea,
which we develop into communication platforms,
TV commercials, activations, and campaigns across digital and social media.
How we work
You can talk directly to the people actually working on your campaign. Whenever you need to. We’re flexible. We move fast. And loud.
Marta Samsonov
Founder,
CEO
Mateusz Książek
Founder,
Creative Director
Want to make it loud?
© 2018-2026 by Must Be Loud sp. z o.o.
ul. Akademicka 3/73, 02-038 Warszawa
NIP: 7010820582, KRS: 0000729642, Sąd Rejonowy dla m. st. Warszawy,
XII Wydział Gospodarczy KRS. Kapitał zakładowy: 5000 zł.