SIP Happens

SIP Happens is a new iced tea brand. We built its communication platform around one simple thought: BYWA (Polish for “it is what it is”). No need to make a drama out of every little mistake or mishap. So we turned mistakes into the main idea.

 

We started by misspelling Żabka, Poland’s biggest convenience store chain, on a giant mural. When the mistake started getting attention, we simply painted over it. BYWA. We thought Żabka might be upset. They weren’t. For the launch, they even let us take over Żabka Nano stores in Warsaw and Wrocław. We rounded off the campaign with outdoor ads placed in just the right place at just the right time.​