Pleasant Coincidence

Bakalland and Wedel joining forces had been a long time coming. When it finally happened, we gave it the launch it deserved. “A Pleasant Coincidence” was built around insights and context, playing out both online and in the real world.

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Campaign headlines, from top to bottom:

“When you’re late for the bus, but the bus is late too.”

“When nuts meet chocolate.”

“When there’s supposed to be a test, but classes get cancelled.”

“When December hits Saska Kępa (a Warsaw neighbourhood) and the air smells of chocolate and nuts.”