Election without fake

The Committee for the Defence of Democracy came to us with a challenge: find 27,000 people willing to volunteer as election observers. On a Sunday. For free. Until late. We created “Election without fake”, a campaign powered by strong ideas and headlines rather than a massive budget. It worked: every polling station was covered, at a cost of just PLN 22 per volunteer. The campaign went on to win a Platinum SABRE Award and an Effie.