Beesafe

Beesafe has a bee in its logo. And in its name. So why bore people with car insurance? That was our thinking. We gave the brand a mission: protecting bees. We didn’t know much about it ourselves, so we brought in the experts - Poland’s leading environmental foundations. We also created a mini-series about biodiversity starring Mateusz Damięcki.

 

The counter on the mural shows the annual value of bees’ work. The headline reads: “A world without bees is a total loss.”

​